Storytelling is an activity that humans always do. And nowadays, telling stories is also a part of the strategy in promoting a business. As technology advances and more trends emerge, one of the effective way to increase and to engage more to your audience is video animation. A good video storytelling will make you stand out from the rest of your competitors.
Here are some great tips to know how to bring your brand story to life through an explainer video:
- Recognize your viewing public.
Connect to your potential consumers by being aware to them. Use your imagination to visualize your customers and to think about things that will make them connect to your brand. After visualizing, ponder on how you will appeal the customer base through creating a good brand story.
- Utilize colorful shades as your advantage.
For a brand, a logo is crucial as it reflects a brand’s inner meaning. Use the colors properly as this how will the customers are going to portray your brand story. Frequent use of the brand colors will strengthen the branding relationship with your products and services.
- Choose a style that will commend your brand.
As there are several types of explainer videos, you could use some form of animated videos to promote your brand. However, expenditure on this type of explainer video is expensive. One style of animation that will help you appeal your brand story is the whiteboard animation. This is a very successful way to advertise your product at low cost.
- Be honest and truthful to your brand.
Exemplify integrity and discus how you offer your products and services of your business. Produce content that is true about your brand identity. You need to sell the customers on your brand to have them stick with your products and services.