While you are looking to market the content of your blog, it is important to understand what people want to read, or in other words, have some psychological understanding of human behavior. The more idea you have, the more informed decisions you can make.
Below are listed 5 such psychological insights about blogging basics 101 which help improve your content marketing.
- The Rule of Reciprocity
This is a major psychological principle which is prominent in human behaviors. If you follow someone on social media and share a piece of their content on your social media handle, they are most likely to do return the favor. It helps your content reach a wider audience.
- Cognitive fluency
It is human nature to consume simplistic content rather than something that looks complicated, no matter how informative the content is. So make sure to use clear, bright pictures for your blog, and not make long paragraphs or sentences. Also avoid passive voice as much as possible, because that affects readability of your content. Similarly, in social media, try to put forth your view in short, crisp manner and use emojis.
- Information Gap
You can choose to have a mysterious heading for your blogpost, without revealing the secret. You can also do a series of blog posts once in a while to hold your readers’ attention.
- The Verbatim Effect
It refers to the tendency of humans to remember the summary of what they’ve read. So it is important to use bold letters and subheadings throughout your post so that people can read and remember better.
- Psychology of Color
Shades of blue and green evokes trust in humans, while colors like red evoke a sense of emergency. Use colors wisely and be consistent throughout your blog. Use the same color in every post to highlight, so that your audience can relate to your content easily.